tag:blogger.com,1999:blog-6926147492917057624.post7446621340221244136..comments2024-01-12T02:06:54.370-07:00Comments on tonette time: look again, what's in your hand?Tonette Timehttp://www.blogger.com/profile/09229992965063522793noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6926147492917057624.post-45686241275465704202010-07-26T12:35:08.474-06:002010-07-26T12:35:08.474-06:00I love this campaign as well. Have you by chance s...I love this campaign as well. Have you by chance seen any of the independent videos that Mustafa makes and posts on youtube?.... of himself responding to various tweets standing in his shower as the "old-spice" guy.<br />Interesting-and perhaps dismaying--apparently the successful ads have had zero effect on old spice sales, and in fact the sales of the deodorant product have gone down since the campaign was launched. Some people think it has to do with the fact that "old spice" can't get around the "old" in it's name. Same thing happened with Radio Shack. People won't buy anything from a place that still has "radio" in its name. Anyways, the creativity is brilliant, as you say, and the campaign has achieved great success as its own thing, despite not achieving more commercial success for the product.benny bhttp://www.benbloch.comnoreply@blogger.com